Proof Brewing Co. begins new era Friday

If you've lived in Tallahassee long enough, you know that Proof Brewing Company is about as synonymous with the capital city these days as the state Capitol building itself.

Which is why Tally's O.G. craft brewery opening its third location in just seven years – simply because they keep outgrowing their previous spots — isn't just big news in the local craft beer community.

It's the BIGGEST.

And when the doors finally open at noon on Friday for the soft opening at Proof 3.0 — located now at 1320 S. Monroe St., the site of the famed one-time Coca Cola building — prepare to be in awe.

"We're super excited. This is really a dream come true," Proof co-owner Byron Burroughs said during a visit to our ESPN Tallahassee radio show last week, the Saturday Morning Bottle Share. He was joined by his wife and co-owner Angela Burroughs.

"This (new location) is something we feel that's great, not only for us as a company and a brand, but great for Tallahassee, too. We've put out heart and soul into it, and our team has as well, and we're really looking forward to getting it open."

The soft opening stretches for three days this weekend — Friday, Saturday and Sunday from noon to midnight all three days — and will allow Big Bend beer fans the very first look at the new digs before Proof's Grand Opening celebration that kicks off at 11 a.m. Feb. 8.

The soft opening will feature a limited bar and food service from the brewery's brand new in-house restaurant, Proper Brewpub at Proof, although Proof will (of course) have its full draft beer menu.

After all, they're a brewery first and foremost — with lots and lots and LOTS of beer!

In addition to the incredible new look to Proof 3.0 — which features a new 8,000-square-foot beer garden, covered outside seating area, private event space, projection television, game room area, bigger bar, more draft taps, multiple satellite serving stations and a gift shop — there's a significant change in the operating hours.

Proof Brewing Company will hold a soft opening at its new site from noon to midnight Friday, Saturday and Sunday. The new location offers a full-service restaurant, expanded tasting room and beer garden, covered outdoor space, gaming area, gift shop and private event space. (Photo: Danny Aller/TLH Beer Society)

Proof is now going to open at 11 a.m. on Fridays and Saturdays, an hour earlier than before, and it's staying open an hour later, until 1 a.m. And it's going to be open seven days a week.

Those expanded hours are a direct result of the support from the local community and desire for fresh-brewed craft beer every day.

"I feel a lot of gratitude right now," Angela said. "Just very grateful for the opportunity to grow. This has been a tremendous year for us. We're really ready to show everyone this vision we've been working on for the last year."

Speaking of vision, Proof plans to release two new canned beers into distribution to join their Eightfive-0 Pale Ale and Mango Wit cans already available.

Sometime after the grand opening, and before the end of March, they plan to release two new canned beers into distribution to join their Eightfive-0 Pale Ale and Mango Wit cans that are already available. The first will be their wildly popular LaLa Land IPA, followed by their equally delicious Proof Lager. So look for those on store shelves near year soon.

"For us, quality is No. 1. It's all about quality, it's all about repeatability," Byron told us. "We've been a little penned in the last year because we got maxed out capacity-wise and couldn't grow, so we definitely wanted to add capacity (in our new location) so we could get LaLa Land Land in cans, start doing limited releases and get the lager out in cans. But most importantly, we wanted to be able to put in efficiency upgrades and things to ensure quality. We're now going to have a state-of-the-art laboratory, a quality-assurance room, a milling system (for grain and malt) and our first centrifuge system for beer separation.

"And from a tasting room standpoint, we were really weather-dependent at the old location. As great as the old space was, we couldn't really hold a lot of people inside when it rained — as it often does in Tallahassee — we were greatly impacted. Having almost 2 1/2 to 3 times the tasting room space, having twice the amount of covered space and actually having covered and heated/cooled patios, and adding a kitchen are just going to go a long way to enhancing the customer experience."

"Thank you, Tallahassee. Truly ... thank you," Angela said. "Everything we've done over the years has been about Tallahassee first — always Tallahassee first — and without the community standing by us, none of this would be possible. We can't wait to welcome you into our new home. It's something we're proud of, and we hope you are too!"

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